Joel Gethin Lewis is an interaction designer and artist. He has recently formed a company based around creating interactive experiences using open source tools. For the last three and a half years he was the interaction designer at United Visual Artists, working with clients such as U2, Massive Attack, Nokia and the British Council. Educated in London, he split his time between the Royal College of Art and working at Dazed&Confused magazine, where amongst other things he launched AnotherMag.com and assisted the photographer Rankin. In other work he has collaborated with such varied clients as Benetton, Rem Koolhaus, IBM, and Orange. He is one of the founders of the interaction design meet-up, This Happened.