Godfrey Dadich was born of a collaboration a few years back — Scott Dadich, the Editor in Chief of WIRED, asked Patrick Godfrey the CEO of Godfrey Q, to help redefine the future of the Silicon Valley bible of innovation culture. The project quickly took on a life of its own. It didn’t conform to the typical agency process or result in the traditional advertising deliverables. It didn’t feel like a normal creative cycle at a publication or a brand redesign. Through hundreds of hours of work, they found a new North Star for WIRED, along with a strong friendship, and — unbeknownst to either of them at the time — a roadmap for the firm we would one day open.
In 2018, they'll be on the Semi Permanent Sydney stage sharing insights and learnings from their first year of business, and they'll be chatting to some of their special friends - one for each of their three sessions. Their guest on Friday 25th May is none other than NIKE shoe designing legend, Tinker Hatfield - live from Nike HQ (via live stream). Their guest on Thursday 24th May is Emmet Smith, Creative Director of National Geographic and their Saturday 26th guest will be Allie Fisher, Creative Director at Godfrey Dadich Partners (via live stream).
25th May 2018
11:00 am - 12:00 pm