Ana is an accomplished craftswoman in bringing award-winning products and services to market, leveraging nearly two decades of experience and expertise in brand, human-centered product design, and product management. Grounded principles that every experience crafted should be - Human. Simple. Authentic.
Currently, Ana is a Director of Product Design at Facebook exploring the future between AI & AR within deep machine learning. Hustling on her side, Ana runs a bespoke discreet hardware product design consultancy working on advanced concept development, research, and planning - Minimalisms.
Most recently she was a futurist architecting the Blended Home experience, Global VP of UX & Design at Samsung for Visual Display and Digital Appliances + UXV Studio.
Working with craftspeople around the world she has designed iconic objects and experiences such as the world's first heirloom electronic - Runcible, by Monohm. Designed to be quiet. Fundamentally calming. Humanistic.
Previously, she has led multidisciplinary teams of industrial design & CMF, visual & interactive design, and product management focused on product design at Apple, PlayStation, Sony, Theranos, Adobe.
During her tenure with Sony, Ana was directly responsible for establishing, defining, and driving Sony's common UX across all 5-screens known as "genome" from Bravia 4K, Xperia, to Vita, ending with the PlayStation 4 console and connected experiences.
When not working, she enjoys artisan sake brewing, culinary excursions, architecture, and hunting for the next best cup of cold brew coffee.
Ana currently splits her time between San Francisco, Tokyo, and Kyoto.