“Punchcutting for Pixels”

“Punchcutting for Pixels”

Whether it’s a few words in an interface or a thousand words in a blog post, we read words on screens over and over each day. But even with advances in resolution, screens can still hinder us in recognizing and interpreting letters. Frere-Jones has spent decades studying type history and working with today’s rasterizing technology. He found a strategy — commonplace for hundreds of years — that could be applied to this new challenge, and help our eyes and brains in a pixel environment.

He will present a case study of a recent type design project applying these renewed strategies to improve legibility.

Speakers and Artists

Tobias Frere-Jones Founder and Design Director New York, United States


Aotea Centre

50 Mayoral Drive, Auckland, New Zealand
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