Rare with Google
Delivering a Diversity, Equity and Inclusion program for Google. Three years on, we've gone global.
Curation & programming
Design & art direction
Event Production
Talent management
Content capture & development
Ticketing & registration
The insight
"Being Rare means embracing my differences to drive innovation within creative work, and to move workplaces towards a more progressive, inclusive future."
APAC Rare participant, 2020
What is Rare?
24 pre-recorded films from over 10 hours of footage
32 speakers
3 regions
6 leadership accelerators
90 hours of live sessions
222 delegates
Making Rare
"DEI initiatives require sensitivity and precision in order to faithfully address the landscape and create genuine, tangible impact. Semi Permanent's expertise and attention to detail helped Rare set a benchmark for meaningful change in the field and grow into a program that is truly global in approach."
Tara McKenty, Rare co-founder and Google creative director
"There were lots of small learnings along the way, but I think the big headline material for me was 'You CAN do it, and the world will be a better place if you do.'"
EMEA Rare participant, 2020