Mark Ronson and W Hotels

W Abu Dhabi - Yas Island
Mark Ronson W Hotel
Mark Ronson Semi Permanent Middle East 2021

How best to open a city back up from a pandemic?

  • Production

  • Media & Content Capture

Semi Permanent ushered in the re-opening of Abu Dhabi with a sold out Mark Ronson concert at W Yas Island, reaching the venue’s maximum capacity within the first hour. The event saw people standing and dancing for the first time since the pandemic began atop the open rooftop pool terrace at the centre of the infamous F1 track, which was a fitting reason to also work collaboratively Mini Cooper.
Mark Ronson Performance Semi Permanent Middle East 2021
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Whilst Ronson banged out iconic track after another at the W, an illuminated Mini Cooper car transformed through a range of striking colours which were then amplified onto the walls of the entire hotel.
Mini Semi Permanent Middle East 2021
Mini Cooper
To compliment the nights performance, we hosted a Q&A session with Ronson to take the audience on the journey of his career and establish the motivations behind his ever-evolving career, which led him to this important moment performing for the first time in nearly 2 years.
Mark Ronson Semi Permanent Middle East 2021
Mark Ronson – Semi Permanent Middle East 2021
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