Rare

Rare

Include to innovate
Homogenous teams produce homogenous outcomes. Diverse teams, built on different perspectives and experiences, get to more original, more innovative ideas – faster. So, by that logic, you’re only as innovative as you are inclusive. In this 90 minute program hosted by Rare, you’ll discover the power of difference, and learn how to work more inclusively – for the good of your work.

Program agenda
3:00pm      
This is Rare 
Opening words from Rare Co-Founder, Stefanie DiGianvincenzo, and Rare Co-Chair, Anna Hunt.

3:05-3.55pm      
Flash series: The power of difference

Four rare talents share how, by embracing their differences and staying true to themselves, they were able to break new ground.
A different lens
Helena Brookes 
Helena explores the power of the female gaze in filmmaking – and shares how her unique perspective has led to some of her greatest successes.
A different path
Brad Smeele
Brad, a world-champion wakeboarder, explores how one pivotal moment altered his perspective, his passion, and his purpose.
A different law
Sarka Pancochova
Sarka shares how she used her influence as an Olympic snowboarder to take a stand on an issue that’s close to her heart.
A different language
Takunda Muzondiwa 
Takunda draws on her experience of language, heritage and home to pen some of the most insightful and progressive prose in current times.

3:55–4.05pm 
Question time!

Our flash speakers return to the stage to answer questions from the audience.

4.05–4.25pm  
Designing with not for
The story of Kupu
Featuring Hannah Bay (Spark), Tanya (Te Aka), Iain Nealie (Google) and Mike Davidson (Colenso BBDO)
Never before have brands been so invested in social good. And while we’re seeing many campaigns and products being developed in the spirit of inclusion, few have hit the mark with the communities they’re developed for. Why? Because the teams behind the products made the mistake of designing for communities, rather than with.
Not the case with Kupu, though. The team at Spark, Colenso BBDO and Google made prioritised collaboration and cultural immersion – even above speed and budget. And what they helped create is making real, meaningful impact. Here, they take us on the project journey, and share how we can all create with.

4:25–4:30pm   
Closing performance

Pūoro Jērome

Speakers and Artists

Aiyemobisi Williams Chief Insights Officer, Massive Change Network (MCN) Chicago, United States
Ana Arriola General Manager & Partner, AI + Research & Search Seattle, United States
Bruce Mau Chief Design Officer of Freeman, the Co-Founder & CEO - MCN Chicago, United States
Ivy Ross Vice President, Design for Hardware Products – Google San Francisco, United States
Tara Mckenty
Tara Mckenty Creative Director – Google APAC Sydney, Australia
Brad Smeele Professional wakeboarder Auckland, New Zealand
Hannah Bay Lead Partner – Spark Auckland, New Zealand
Helena Brooks Writer / Director Sydney, Australia
Iain Nealie Creative Director – Google APAC Sydney, Australia
Jerome Kavanagh Aotearoa New Zealand Mãori Taonga Puoro Artist and Practitioner Auckland, New Zealand
Mike Davison Creative Director – ColensoBBDO Auckland, New Zealand
Sarka Pancochova Snowboarder Moravia, Czech Republic
Stefanie DiGianvincenzo auckland semipermanent
Stefanie DiGianvincenzo Strategic Director and Co-Founder – Rare Melbourne, Australia
Takunda Muzondiwa Head girl at Mount Albert Grammar Auckland, New Zealand

Information

Aotea Centre

50 Mayoral Drive, Auckland, New Zealand

16th Aug 2015

12:00 am

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