Rare Auckland

Rare Auckland

It's only human to want to fit in. To hide what makes you unusual. To change the way you think and act, in favor of how the majority behaves. But when we bury what makes us different, we limit what we can create as a group. Because true creativity and innovation aren't possible without diversity of perspective and experience within a team. Homogenous departments get too predictable outcomes. Diverse departments bring something fresh and new to the fore.

 Across a full day of main-stage programming at this year's Semi Permanent, RARE talent from around the world share how embracing their difference and staying true to themselves helped them reach their fullest creative potential.

Gain critical insights into product development and design and hear how these companies are problem solving the future.

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