Andpeople is a creative agency of youth engagement specialists. A business born out of a fundamental need for brands to change the way they view and understand young people today in order to build long term commercial success by putting a focus on value creation. 

The youth market is the most fluid, dynamic and nuanced audience segment in existence, and with 21% of the Australian population aged between 15 and 29, we believe there has never been a more important time to have an audience specialist in place to understand this market, navigate its dynamics, and its potential. 

Andpeople was created to act as a conduit between brands and the youth market, by using a genuinely audience led approach to delivering creative solutions that generate mutual value for both brands and youth culture.

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