The Ironlak Story
Ironlak exists to help artists enhance the world through creativity. The dream began in 2002 when a young Sydney-based graffiti artist was struggling to find the right tools to satisfy his appetite for creating work – without hurting his wallet.
When the original Ironlak cans hit the streets in 2004, the price of artist’s spray paint was cut dramatically, and Australia’s first aerosol-art paint brand was born. By giving artists access to affordable, quality materials that were designed specifically for them, Ironlak helped elevate the culture and quality of the art form in Australia.
Supporting and working with artists has played a central role in developing the Ironlak community. An attitude focussed on constant improvement – driven by feedback – has seen the product enhanced many times over the years. The Ironlak Team was formed early on, with five dedicated young painters putting their collective creative clout behind the brand. Now, the Ironlak Family has over 20 members, and additional creatives are supported under Ironlak’s Advocate Program.
With noise being made, the word spread to places far across the Pacific Ocean – and beyond. International retailers came knocking, and soon Ironlak cans were sprayed around the Earth. The need to service a global market, alongside frustration with the lack of control over the production process, led to the establishment of an Ironlak-owned central production facility in China.
Today, Ironlak has evolved – alongside its community – to offer an extensive range of supplies for all creative people. The motivation to connect with artists directly and help them achieve their own aesthetic endeavours led to the launch of Ironlak Art & Design stores. A space to explore, touch, and feel inspired – before going on to add some colour to the world.