The Mini challenged the conventions of automotive engineering and stretched the rules of car communication, with its distinct character and daring way of not taking itself too seriously.
The British-owned brand was acquired by the BMW Group in the 1990s and released its first model under new ownership in. Rooted in heritage, the new 2001 MINI established the premium small car segment with its exceptional design and unrivalled go-kart feeling. The brand stayed loyal to its legendary roots but reinterpreted them completely for the new millennium.
Across the Middle East, the MINI phenomenon has been reborn. For over 20 years, MINI Middle East has introduced hundreds of innovations and various models to fun-loving customers via its nine importers in the region.
MINI Middle East provides evolving mobility solutions and constantly embarks on new adventures, pushing the boundaries of the automotive industry. MINI’s infectious spirit continues to transcend barriers, ensuring everyone can enjoy the fun and efficiency of motoring a MINI, whether rallying or doing the daily errands.
MINI Middle East’s mission is to sharpen the iconic edge of the brand, whilst staying true to its unique DNA, reinterpreting its heritage for today. The current model line-up has won the hearts of those belonging to the Creative Class across the region, and include the quintessentially urban MINI Clubman, the unapologetically outgoing MINI Convertible, the trailblazing MINI Hatch, and the MINI Countryman, otherwise known as the adventurer.