Nura is a passionate group of scientists, engineers and creatives with an ambitious, globally-reaching mission: to revolutionise how humanity experiences music. Founded in 2016 in Melbourne, Australia, Nura created a world-first technology that allows headphones to automatically learn and adapt to the user’s unique hearing. A groundbreaking adaptation of a test of otoacoustic emissions (OAEs), Nura call this sound technology Nura Personalised Sound. After releasing the flagship product, The Nuraphone in January 2018, Nura became the first company to release Active Noise Cancellation via a software update just 6 months later in July 2018, and are set to release their second product, in earphone form, the NuraLoop later in 2019. Nura’s Personalised Sound is listened to, on average, for 6.5 years day in over 90 countries around the world.