Rare by Google

Rare 

It's only human to want to fit in. To hide what makes you unusual. To change the way you think and act, in favor of how the majority behaves. But when we bury what makes us different, we limit what we can create as a group. Because true creativity and innovation aren't possible without diversity of perspective and experience within a team. Homogenous departments get too predictable outcomes. Diverse departments bring something fresh and new to the fore.

Across two thought-provoking panels, at this year's Semi Permanent festival, Rare talents from around the world share how embracing their difference and staying true to themselves helped them reach their fullest creative potential.


Rare - Masterclass

A leadership masterclass for minorities – designed to arm underrepresented creatives with the tools, knowledge and network to lead today, and thrive tomorrow.


Rare - Panels

A series of thought-provoking panels on difference, diversity and the power of authenticity.

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