SPECIAL Building

Born to create the world’s most creative and effective ideas to help brands prosper.

Special is a global independent creative group for the world’s most ambitious brands. 
Founded in Auckland in 2008, and now with offices in Sydney, Melbourne and Los Angeles, Special has just been named ‘the best creative agency in the world’ by industry bible Campaign UK, the first time ever for an agency from the southern hemisphere.
Special uses inventive & transformative creativity in a modern and multi-disciplined way, creating iconic work for clients including Karma Cola, UberEats, Tourism New Zealand, ecostore, Optus & Education New Zealand. Their output includes packaging & design, commercials & television shows, 30ft tall rubber ducks & a road legal Filet-o-Fish.  
Tony Bradbourne, co-founder of Special Group: “What New Zealand and the world needs now is creative individuals and companies with fresh ideas and the optimism to change our world for the better. Whether it’s in businesses or public service organisations, creativity is a game changer. Semi-Permanent is such a unique and thought-provoking creative forum, and we’re really excited to see the event come to Wellington.