Appearing at Semi Permanent Auckland 2017
Hayden Cox was never one for conventionality. Unable to afford a new surfboard at the age of 15, he instead decided instead to make his own, founding his venture Haydenshape Surfboards in the process. 10 years later the company broke ground with an innovation in surfboard design known as FutureFlex, a parabolic carbon fibre frame technology that provides the surfer with a whole new dimension of board flexibility and control. His design is most commonly recognised in the award winning (3 x Surfboard of the Year – USA and AUS) and global best selling surfboard Hypto Krypto.
Hailing from Sydney and now residing in Los Angeles, Cox is recognised as an entrepreneur who prioritises the use of custom design materials and modern construction methods. He has been involved in many collaborative design projects, including working with designer Alexander Wang to produced beautiful marble pattern surfboards, and companies Audi and Quicksilver.
Hayden Cox envisions his company as innovating the performance surfboard world, with the aim to construct and provide premium performance designs that are fun, easy to surf and work to improve the ability of the everyday surfer.