Hayden Cox was never one for conventionality. Unable to afford a new surfboard at the age of 15, he instead decided to make his own, founding his venture Haydenshapes Surfboards in the process.
A decade in, he innovated his signature surfboard construction FutureFlex, a patented parabolic carbon fibre frame technology which went onto break ground across the globe and influence the current ‘eps/carbon fiber’ surfboard trend, proving demand for innovation and changing the face of the surfboard design. He is commonly recognised for his award winning (3 x Surfboard of the Year – USA and AUS) and global best selling surfboard Hypto Krypto, as well as his unconventional approach to positioning his surfboard company as one that pushes boundaries in unique collaborative projects, technology, aesthetic and function.
Hailing from Sydney, Cox is recognised as a designer, entrepreneur and author, and has been involved in many brand and personal design projects including working with designer Alexander Wang, Audi, Google and IWC Schaffhausen to name a few. In 2018 he was commissioned by Westpac Bank as the first Australian designer to develop and launch an exclusive collection of wearable payment accessories through their institution to the Australian public.
On the design front, 2020 will see the launch of some key projects including a brand collaboration between Haydenshapes and artist Daniel Arsham blending art, surf and film as well as the release of an upcycled cloth created from manufacturing waste and available to the wider surfboard and composite manufacturing industry.