Appearing at Semi Permanent Sydney 2019
Jonathan bridges the gap between strategy and creativity, having spent the past sixteen years finding creative solutions to business challenges in a brand studio environment. Trained as a conceptual and installation artist, his career took a sharp u-turn when he discovered the power of brand systems, having chanced his way into a global branding role in his early twenties.
Today as Co-Founder of SouthSouthWest, Jonathan develops unexpected insights that combine psychology, technology and language with design thinking principles to inform ideas and strategies for clients all over the world. Flipping between start ups, leading innovation brands and self-initiated ventures, he is an outlier in the agency world that proudly challenges orthodox thinking with a winner-takes-all approach to brand building.