Founder ∙ Toben
Katja is the co-founder and creative director at Toben, a Sydney studio for design and art direction. Toben is independent and creative-led, with a focus on defining meaningful brands, and connecting them with their audiences through engaging creative.
The work is multi-disciplinary – spanning from brand concepts to digital, print and spatial – and is known for a conceptual approach and innovative well-crafted designs.
Toben’s clients range from the art sector to some select commercial clients; including a six year brand guardianship for Art Series Hotels, and projects for the MCA and ECP.
With a background in graphic design and new media design (MA), Katja worked as a designer in Germany and Sydney, before co-founding Toben in 2010.
The motivation was – and very much still is – the idea to create an agile environment that is driven by creative potential.