M/M (Paris)

Graphic designer & Art director

M:M (Paris)
M:M (Paris)1
Having met at art school in Paris, they have since worked together as graphic designers and art directors on fashion, music and art projects.

Originally working for small independent music labels, M/M soon caught the attention of the fashion world, and later developed long-term collaborations with a rich array of iconic artists, art directors and musical artists – most notably, Björk and Madonna. They have also produced unexpected three-dimensional designs for the stage, restaurants and perfume.

Since founding M/M (Paris) in 1992, Augustyniak and Amzalag have had a strong hand in shaping the visual culture of the art, fashion and music worlds. They have had longstanding creative relationships with artists like Pierre Huyghe and Philippe Parreno and curators like Obrist. They have worked on catalogs for institutions like the Musée d’Art Moderne and the Pompidou Center. In 2005, M/M was part of a contemporary art show at the Palais de Tokyo in Paris and early last year had their first solo exhibition in a commercial gallery — Haunch of Venison in London (in Paris they are represented by Air de Paris). They have also designed productions for the Théâtre de Lorient in Brittany, ad campaigns for Balenciaga, Yohji Yamamoto and Calvin Klein Jeans and fashion editorials for V Magazine with their close friends and constant collaborators, the Dutch photographers Inez van Lamsweerde and Vinoodh Matadin. For two years M/M (Paris) served as the art directors for French Vogue, redesigning the magazine for the current editor, Carine Roitfeld. This season and next, you can see their handiwork in new campaigns for Givenchy and Stella McCartney; a fashion shoot they art-directed with the photographer Craig McDean appears in the June issue of W Magazine. And in music they are perhaps best known for their collaborations with Bjork, for whom they directed a video and created a typeface.