Michael Gough

Vice President of Design – Uber website

Appearing at Semi Permanent Sydney 2019

DesignUber’s new VP of Design, Michael Gough is a former architect who wants to make the sometimes maligned company more empathetic. The future of Uber is far from determined, and the decisions and actions of Gough will help define it.“The core of design is empathy. That’s the starting point no matter what. That will always be how you address any product challenge. The classic way products were developed was you solved functional needs, and then maybe business needs, and then you lean heavily into human needs over time. This arc, all of the [PR] challenges aside, is a natural arc. The next big step is to become a company that’s really, really good at connecting with people and people’s needs.”

Auckland 2018

Bigger, better, brighter and back in Auckland – Semi Permanent 2018 is a festival of creativity. 
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Future of the Future

What should New Zealand companies be thinking about to ensure success and relevance in 20, 30 or even 50 years?
Design
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Sydney 2019

Three days of talks, workshops, exhibitions, parties, screenings and more at Carriageworks between May 23-25, 2019 - Grab your tickets now
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Rare by Google

A series of panel discussions (and exclusive Rare Masterclass) focused on promoting diversity across the creative industries
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