As co-founder and director of Studio XO, you’ll find Nancy Tilbury at the confluence of fashion design, coding, engineering and material technology. Studio XO is a fashion and technology company based in London whose output sits in an interstitial area between the physical-digital, the synthetic and the hyper-real. It’s a state-of-the-art fashion laboratory fed, creatively, by experts from multiple disciplines – and the polymathic approach is uniquely suited to XO’s objective of creating intimate and emotional technologies for Generation Digital. Studio XO clients include The Black Eyed Peas, Philips and Wayne McGregor | Random Dance. It also recently became a core part of TechHAUS, the Technical Division to Lady Gaga’s HAUS of Gaga.