Sam started Stab magazine in 2004 after a how to surf book he wrote with pro surfer Taj Burrow was a best seller. Stab's small team has survived by taking risks and changing directions.
Surfing doesn’t exist in a vacuum, and since 2004 Stab has been its premiere subcultural stimulant. A ravenous and irreverent international player, feet firmly in the warm sand, Stab draws influence from popular culture as much as it influences. Stab is at its best when uncomfortable, reporting stories that need to be told and creating imagery and motion that bring big ideas with big names to life.
Viral surf shoots.
The Dock web clip: 30m views. https://vimeo.com/225408543
The flare web clip: 5m views. https://www.youtube.com/watch?v=f2HoZ4cU1r4
Stab in the Dark (ongoing series): the Masterchef of surfboards. https://www.youtube.com/watch?v=dvsDT4nVy-Y
Taj Mathews and Mark Mathews at The Right. 10m views. https://vimeo.com/102685024
Left Image: Alana Blanchard and Jack Freestone
Right Image: Jordy Smith