Appearing at Semi Permanent Sydney 2020
Hailing from Melbourne, Australia, Stefanie graduated from RMIT’s Bachelor Advertising-Creative in 2006, and spent the five years that followed working as a copywriter in some of the city’s top advertising agencies, including Clemenger BBDO and DDB.
In 2011, after spotting a gap in the local creative market, she co-founded Melbourne’s first copywriting collective, Apostrophe – a group of award-winning copywriters who worked directly with design agencies, digital agencies, and clients like Garnier, Adidas and P&G. During that time, she was also named one of the world’s most consistently excellent young creative thinkers, taking out the global Young Glory competition.
Ready for a shot at the international market, in 2013 she took off to London and landed an ACD role at Wunderman within weeks of touching down. Later that same year, she was chosen as one of 12 female creative leaders from around the world to take part in Cannes’ Lions first See It Be It program.
In 2015, she joined AKQA as Global Creative Lead on Nike Women – managing teams across the network’s London and Portland offices to head up and roll out projects around the world. And in 2016, she returned home to Melbourne and joined Clemenger BBDO as Creative Director.
Frustrated with the homogeneity she faced returning to her home market, in 2017 she co-founded Rare, a platform designed to realise leadership potential in underrepresented talent, and drive more inclusive, more innovative cultures across the creative, media and tech industries. Once a side-hustle, now Google’s global D&I platform, Rare has grown into her full-time role – responsible for Strategic Direction and Global Programming for all events, initiatives (and shenanigans), in partnership with an international team of incredible minds.
Her work has been recognized at every major international award show, including D&AD, One Show, Clio, Webby, Spikes, Cannes Lions, Effies, Echo and AWARD.