Vince Frost

Founder and Executive Creative Director ∙ Frost*collective

Vince Frost is the founder and Executive Creative Director of Frost*collective, Sydney.

Before starting Frost* Design in London in 1994, Vince was the youngest Associate Director at Pentagram. In 2004, he relocated to Sydney and, as Creative Director of Frost* Design, has lead a wide range of projects for clients such as Deutsch Bank, Qantas, Frasers Property and Sydney Opera House.

Vince is an Executive Committee member of D&AD, a member of AGI (Alliance Graphique Internationale, Switzerland) and a Honourary Fellow of ISTD (International Society of Typographic Designers, London). In 1996, Vince was awarded Designer of the Year at the Chartered Society of Designers, and he has since received numerous creative awards from D&AD, Art Directors Club (New York and Tokyo), The Society of Publication Designers New York and AGDA Australia.

Vince’s second book, Design Your Life®, was published by Penguin in November 2014 and is available for purchase at

Vince Frost will be joining Andy Bateman, Founder and CEO of Everyone and a renowned global business and marketing leader, to unpack the common challenges faced by many creative businesses.

Break it to make it

What got you here, won’t get you there! At some point in your design business’ journey, you have to break your business in order to make (or re-make) it. If you aren’t prepared to disrupt your own business you risk being left behind as new players come into the market with new and better ideas.

Whether you are a striving business or a start up, this talk will inspire you to re-design your business in an increasingly disrupted market.