Bravery is Stupidity

Bravery is Stupidity

By Susan Hoffman
Co-Chief Creative Officer, Wieden+Kennedy

At the center of a rapidly changing marketing world, our industry continues to shift and soul-search. There are more ways than ever to experience a brand—which presents both challenges and opportunities for creative people across the business. As things move faster than ever, yet budgets are smaller than ever, we need guts, we need to shock ourselves, we need to do work that inspires, and ultimately we need to fail harder.

This session will take place in Bay 17 on Thursday 24 May between 1pm - 1:45pm

Susan Hoffman
Susan Hoffman




Carriageworks, 245 Wilson St, Eveleigh NSW 2015

24th May 2018

1:00 pm - 1:45 pm

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