There’s no easy recipe for success when it comes to branding.
Global Brand Director Ron Dumas and Design Director Meirion Pritchard will talk about how Nike has been able to succeed for generations because it’s constantly changing to meet market needs. Nike has been doing this since the ’70s. Its swoosh logo hasn’t changed, nor has its signature “Just Do It” slogan, but the brand is constantly adjusting its messaging to stay relevant.
Meirion Pritchard Design Director of Football / NIKE Portland, United States
Ron Dumas Sr. Creative Director Brand Design/ Packaging, NIKE Portland, United States
26th May 2017