There is a constant human need for creative expression and new ways to visualise narrative, stories, universals. What is hopeful are the changes in our customers buying patterns to break with stereotypes in visual storytelling to tell a more authentic story and move society in a better direction. For example, we can speak to the evolution around the representation of women in imagery which allows us to enter a new age of inclusivity that is fundamentally important for all generations. We need to visualise the change we want to see in the world, and leave behind the outdated one -dimensional visual clichés of often men leading, women sidelined or sexualised, gender-traditional occupational roles in work and at home. That’s why Getty Images teamed up with LeanIn.org three years ago to launch the Lean In Collection
providing a simple way for brands and creatives to find images that expand the visual representation of women and girls – and also men. The more images we see of women leading and being powerful and living full, vibrant lives, the more normalised those images become in our actual lives.