Lessons from Semi Permanent 2018
In many ways, Semi Permanent 2018 was the culmination of a vision set in motion over 16 years. Across the opening weekend of Vivid, at Carriageworks in Sydney, a collection of the world's best minds in design, technology and creativity (including those in the crowd) gathered to talk about their ideas for a future we can live in. Here’s a few things we learnt.
If you have a passion, you may also have more personal insight. That will lead you down a path to not only be a creative but a futuristic problem solver.
Tinker Hatfield, Nike
You’re not selling an idea to a client, you’re teaching them to understand it.
Paula Scher, Pentagram
There is no such thing as brave. It's either creative or not.
Susan Hoffman, Wieden + Kennedy
People prefer something that feels better, rather than something that does more.
Danielle Krettek, Google
Surprise and delight your clients through uncovering, curating and developing the advances that define the future.
Scott Dadich, Godfrey Dadich Partners
If people don’t either love or hate your work, then you just haven’t done all that much.
Tinker Hatfield, NIke
Statistics date. Stories don’t.
Ajaz Ahmed, AKQA