Saturdays NYC

Fashion Label

Saturdays NYC is a premier New York surf & lifestyle brand, with stores in SoHo, West Village & Tokyo.

In August of 2009, Saturdays opened its doors on a small, cobblestone street in Soho as New York's premier downtown surf shop. Determined to suit a lifestyle occupied with surfing, living and working in New York City, Saturdays began selling boards and wetsuits while sourcing and selling books, fine art and other lifestyle accessories. Today, Saturdays creates, designs and produces its own line of menswear that has become synonymous with high-quality craftsmanship, minimalist ethos, and traditional style.

The Saturdays collection by Colin Tunstall, Morgan Collett, and Josh Rosen is inspired by authenticity and traditional style. Their approach to design is based on frameworks that emphasize color, proportion, and fit and has earned them acclaim from various publications, including Vogue, The New York Times, Interview Magazine, as well as the award for GQ's Best New Menswear Designer of the Year in 2012.

The Saturdays SoHo Flagship store hosts an up-front espresso bar, which serves their own blend of La Colombe coffee brewed by some of the best baristas in the city. Out back, the fully planted yard acts as a wood-decked sanctuary from the streets. It is a place to enjoy your coffee, hang out with friends or have a quiet meeting.

Since the launch of the Soho flagship store in 2009, Saturdays has seen immense growth. In April 2012, Saturdays opened an outpost in Tokyo, which features an espresso bar and outdoor patio, providing another metropolis with a haven from city life.

In June 2012, Saturdays opened its newest location in New York’s West Village. The Saturdays Surf NYC West Village store will be the brands third location, and second store opening in only three months. The West Village location boasts a clean, open, and airy design that compliments the vibe that Saturdays has become known for.

In the years since Saturdays opened, it has served as a hang out for some of New York’s most influential artists, surfers and thinkers, all of whom have helped redefine what it means to live, work and surf in New York City. In a short time, Saturdays has grown from a small downtown shop to an international lifestyle brand. Continuing its expansion, Saturdays will open its fourth retail location in Kobe in April 2013. Owners Josh Rosen, Colin Tunstall, and Morgan Collett's unique vision for a brand that embraced the clean surf style of '50's and '60s as well as the energy of modern New York has earned them acclaim from various publications, as well as the award for GQ's Best New Menswear Designer of the Year.