Appointed to the role in August 2022, he was previously a key part of the team behind the organisation’s $40 million renewal project, underpinned by co-design methodology, which transformed ACMI into a multi-award winning, multiplatform museum. Seb joined ACMI as Chief Experience Officer in 2015, as the senior executive responsible for the Experience & Engagement division of the museum, guiding teams responsible for visitor experience, marketing, brand & communication design, digital products, technology, and the museum’s collections, digitisation & digital preservation programs. He designed and leads ACMI's CEO Digital Mentoring Program (2021–ongoing), working with CEOs and directors across the Australian arts and cultural sector. He is currently the National President of the Australian Museums and Galleries Association.
Prior to ACMI, Seb led the digital renewal and transformation of the Cooper Hewitt Smithsonian Design Museum in New York (2011–15) and the Powerhouse Museum’s pioneering work in open access, mass collaboration and digital experience during the 2000s. His work has won awards internationally in the museum, media and design spheres. Seb is Adjunct Professor, School of Media and Communications, in the College of Design and Social Context at RMIT, an international advisory board member of Art Science Museum (Singapore) and board member of the National Communications Museum (Melbourne). He is an alumnus of the Getty Leadership Institute, Salzburg Global Seminar and UNSW. Seb also leads a parallel life in digital art, writing and music.