Tara Mckenty

Creative Director – Google APAC

At age four, Tara’s kindergarten teacher told her mother that Tara would grow up to be the Prime Minister of New Zealand, or the devil itself. After casting a career in politics aside, and realising red wasn’t her colour, Tara found herself in the halls of Whybin\TBWA Auckland working in advertising. It was here that she and her creative partner gained international attention by floating shares in their creative future, successfully funding themselves to Cannes. During her time at TBWA, Tara had a complete disregard for discipline and convention, she was named in Campaign Magazines Top 50 emerging talent portfolio, and submitted several entries into the pantheon of ABSOLUT work, one of which was the creation of a limited edition ABSOLUT bottle design. 

Then Tara decided to swim across the ditch to Sydney where she joined Saatchi & Saatchi. It was here that Tara created a children’s book for OPSM that tested the eyesight of children, which was named by the WARC 100 in 2016 as the most effective marketing campaign in the world. Tara now finds herself at Google where her and her teams remit is to come up with creative uses of Google’s products and platforms for Asia Pacific’s largest clients, from creating real-time marketing platforms that reunite lost dogs with their owners for Pedigree, to building immersive story time platforms for Disney. Tara continues to disrupt the status quo, and as a consequence has won over a hundred international awards during her advertising rebellion.

Semi Permanent 2017

Sydney 2018

A festival of talks, exhibitions, installations, innovations labs, workshops and parties using Creative Tension as Inspiration.
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Designing the Future of Work

We believe, we all have the ability to shape what work will look like in the future and at Semi Permanent 2018 we’re going to explore how
Sydney SP is coming back

Sydney 2019

An exploration of The Truth across art, design, business and technology.
Thanks for coming! See you in 2020.

Rare

Across two thought-provoking panels, at this year's Semi Permanent festival, Rare talents from around the world share how embracing their difference and staying true to themselves helped them reach their fullest creative potential.
Rare

Rare

Homogenous teams produce homogenous outcomes. Diverse teams, built on different perspectives and experiences, get to more original, more innovative ideas – faster. So, by that logic, you’re only as innovative as you are inclusive. In this 90 minute program hosted by Rare, you’ll discover the power of difference, and learn how to work more inclusively – for the good of your work.

Auckland 2019

New Zealand’s most influential creative festival returns.

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