Semi Permanent is a global creative and design thinking platform. Over 15 years, we have established a community of over 400,000 people and a network of over 800 speakers and artists, across our operation around the globe.
From live event experiences to content across print and digital platforms, our goal is to not only inspire the community but also enable them. It is our hope that through Semi Permanent, the creative community are able to catch a glimpse into what is happening in design, on a global scale while also providing them with the tools to improve their own craft and the opportunity to forge new relationships and collaborations.
The name Semi Permanent was derived from a book published by the founders in 2002 - Permanent: Design is Kinky. Made sense to take what was deemed permanent in print, and move into something permanent only for a few days as a live event, into Semi Permanent.
We run Semi Permanent because we love design, and we love bringing people together to share experiences that not only inspire us but also opens doors to new possibilities for collaboration .
To us, design is so much more than traditional graphics, it’s a universal principal that can applied to every facet of life. It has an intimate relationship with communications, transportation, technology, business and more. It has the capability to affect change across social and environmental issues. We truly believe design has the power to make our world a better place.
Director / Founder
New Zealand Director
Head of Content
Head of Studio
Community Manager / Ticketing
Head of Production (Australia)
Tully Firbank, Aimee Bayliss & Caitlin Bye
Head of Digital Development
Alex Vitlin, Jack Moggach, Russell Privett, Chris Barker and Caspar Yuill
Present Company - Strategy / Website / Social / Marketing
Contributing journalists, designers and thinkers
Jason Crombie, Chris Barker, Ellie Bayliss, Aaron Rose, Scott Dadich, Alex Vitlin, Elizabeth Colman, Johnathan Davies, Zoe Wolff, Wilfred Brandt, Lisa Butterworth, Neha Kale, Alex Vitlin, Andrew Quilty, Matt Bugden, Caspar Yuill, Maddi Axam, Ignatius Jones, Russell Privett, Jay Morgan, Cat Tsang and Jamika Bell.
firstname.lastname@example.org - Enquiries relating to new partnership and sponsorship opportunities / internships / editorial / general enquiries and feedback, which we love.
email@example.com - Ticketing, groups bookings and discounts
Head Office - Sydney, Australia
15 Woodburn Street
Redfern, NSW, 2016
Auckland, New Zealand Office
66 Sackville Street
Grey Lynn, 1021
Semi Permanent was founded in 2003 by Murray Bell and Andrew Johnstone in Sydney, Australia, but it was conceived in Barcelona with a cheque from Diesel and a leap of faith.
In 2002 before there were blogs (and almost before the internet really) Murray Bell and former Semi Permanent Director Andrew Johnstone ran the site Design Is Kinky.The sites popularity led to an invitation to present at a festival in Barcelona, Spain.
On arrival, speakers we're confronted with a language barrier and a gift pack from Diesel, covered in what was their latest campaign Donald Diesel, and it's merry red clown. Of course that striped denim was put on immediately, and sent Murray on a journey to thank the gifters, and after being pointed in the direction of Bob Shevlin (Renzo Rosso's right-hand-man) and Chris Mair, a conversation surfaced about how all the designers at Diesel used Design is Kinky and if there were any ideas for a collaboration, they'd love to hear it.
A night above La Rambla and pages of notes produced the idea of a live event experience in Sydney.
So, with a Diesel cheque (literally a cheque) and a leap of faith, the Sydney Convention Centre was booked, Murray flew home to his 21st birthday, and it began.