• An Experience Studio
  • Our History
  • Semi Permanent
  • Brand Studio
  • SP Productions
  • Partners

We Do

Semi Permanent is an experience company, connecting world-class talent and global brands with creative audiences through events, creative strategy, content and experience design.

Operating since 2002, our in-house network of core-businesses, collaborative partners and creative community allows us to partner with clients to better navigate an ever-shifting world. Such unique challenges require unique solutions, and so our year-round program of live events, activations and creative collaborations allow us to best meet the challenges of our clients, community and the collective space between them.

Luxury travel brand Rimowa launched 'Essential Neon' range at A Semi Permanent Hotel
The SP Annual: Interviews with Alicia Keys and Cara Stricker

A platform for creativity and business, and one the largest and most respected creativity and design festivals in the world.

The Semi Permanent Group encompasses three core business pillars:

Semi Permanent is based out of its headquarters in Sydney, Australia where the company was founded but operates internationally from its satellite offices in Auckland, Los Angeles, Singapore, Dubai and Lisboa.

Semi Permanent Sydney Office

Our mission is to enable and facilitate the exchange of creative ideas between talent, community and brands, elevating thinkers, innovators and creatives to design a world we want to live in.

Our History

  • 2003

    First event hosted in Sydney, with Banksy

  • 2005

    Expand to New York, London, Melbourne & Brisbane

  • 2013

    Host events in Los Angeles, Portland & Stockholm

  • 2015

    Radiohead, Stanley Donwood & Thom Yorke exhibition

  • 2016

    Present Company invests in Semi Permanent

  • 2017

    Oliver Stone headlines Semi Permanent Sydney

  • 2018

    We start work on Google’s D&I program, Rare

  • 2020

    SP announces partnership with Highsnobiety

  • 2021

    A Semi Permanent Hotel

Our Business Pillars

Semi Permanent

Semi Permanent is our namesake brand and global design festival series with scheduled events in Sydney, Auckland, Singapore, Abu Dhabi and Portugal.

Past speakers and collaborators include iconic filmmakers Oliver Stone, Michel Gondry, and the Coppola family; artists Tom Sachs, CJ Hendry and Alex Israel; and the world’s most renowned creatives including Nike’s Tinker Hatfield, Pentagram’s Paula Scher, Pro Skater Tony Hawk, architect Bjarke Ingels and many more.

Upcoming Events

Brand Studio

SP Brand Studio combines our access to global talent and ideas to solve our clients unique business challenges.

Led internally by a team of strategists, curators, marketers, and creatives, our work represents emerging and future trends in creativity and commerce, and intersects every creative discipline from film, art, music and fashion, to visual design, motion, technology and innovation.

View our Past Work
Electric automotive brand Polestar launched into the Australian market at A Semi Permanent Hotel

SP Productions

SP Productions is our 'white label' events and production agency, working with best in class people and brands to deliver unique, culturally relevant experiences for physical and digital audiences.

Leveraging our production experience gained from 18+ years of Semi Permanent events, our capabilities span strategy, production, content and design, digital solutions, talent management, logistics and more.

View our Past Work

Strategic Partners