An astronaut floats into a fractal abyss representing the creative process. Robotic arms leverage the mythic art of alchemy to turn common matter into gold. A Charles Bukowski poem narrates a black-and-white ode to modern romance. And somewhere in a three-dimensional void, enormous block letters continue to explode into violent balls of chalk.
The Semi Permanent titles sequence is the visual passageway from your world into ours; an annual tradition where we pick the world’s brightest stars to set the tone for three days of intense discovery and learning, and a chance to flex some creative muscle in front of their peers and industry. To date that’s included Emmy-winners Raoul Marks (Westworld, True Detective) and Danny Yount (Six Feet Under), filmmaker Filipe Carvalho, global special effects house Framestore and more.
Our opening titles are our moment to take pause and briefly smile at what has brought us to that moment, and what is about to become. A chance to cleanse the palette and set the tone for the following three days of the event.Murray Bell
This year the torch has been passed to Joyce N. Ho, a Hong-Kong born, Brisbane-raised and New York City-living designer representing Australia on a global stage. Having earned what she called a ‘Postgraduate Education’ over seven years at Brisbane-based motion studio Breeder (working with clients like HBO, Syfy and TEDx), she’s since earned her freelance stripes with work for Nike, American Express and The New York Times — not to mention being named in The Art of the Title's 10 Women in Title Design for 2018.
I just love the process of problem solving how to get people interested in a show or event in under two minutes. There’s a little bit of design, a little bit of type and creatively it’s quite free-range so long as it represents the subject.Joyce N. Ho