Breana has been confused since 1986. She’s not sure why people care about the irrational things they do, but is determined to find out why.
Brainwashing has been a fascination for her, ever since her parents refused to let her watch the ad breaks on TV. Their exhausted answer to her incessant WhyWhyWhys, was that ads cram your brain full of nonsense and make you do silly things. Anything that had that kind of voodoo power seemed like something that was worth understanding. As an 8 year-old she crammed scrap books full of her own ad campaigns, all covertly inspired by the ads she managed to watch whilst her parents weren’t paying attention. She also had a few friends.
On her list of Things I Want To Be When I Grow Up: Plan A was being a truck driver, Plan B was being an advertiser. After not passing her L-Plate exams many (many) times, she felt it was time to follow her fall-back: Plan B. She has since been in the business of commercial content creation for 10 years. She has worked on many of Australia’s advertising firsts in mobile media, especially when they involved geeky notions like “First RSS feed in a mobile ad unit” or “First Rich Media Mobile Ad“. Her work has also involved fancy accolades like a 2015 Cannes Lion (Ricky Gervais Social Media Campaign for Optus/Netflix) and being a 2015 MFA finalist (#yes to #bigideas for Optus/Shark Tank/Channel 10).
She moonlights as an artist, working predominantly in polymer, charcoal and new media/tech integrations. She has exhibited at a few local places like: Art Gallery of NSW, The Armory, Hazelhurst Regional Gallery & Arts Centre, Bathurst Regional Art Gallery, Wollongong Art Gallery, Goulburn Regional Art Gallery and Maitland Regional Art Gallery.
She’s trying to find a scalable way to get advertising and art to motivate people to take action on climate change.