Sascha Lobe

Designer, Creative Director Sascha Lobe

Appearing at Semi Permanent Auckland 2017

In the field of spatial linguistics, 3-D communication is most often times seen in direct contrast to its not-so-distant 2-D relative. With the vision of Stuttgart-based design firm L2M3, these dimensions are integrated under the creative direction of founder Sascha Lobe. Seeing no borderlands between graphic design and architecture, wayfinding systems, signage, print, branding and identity projects all take on dual forms. Working with architects, most notably Ben Van Berkel (UN Studio), Daniel Liebeskind and David Chipperfield, Lobe noticed a gap where architectural attributes left off and visual information needed to be communicated. Forecasting this need, he began to design graphic elements and systemize information for it to be recognized intuitively, efficiently and accurately. In this way, interior structures become streamlined through outward communication, as proper orientation and navigation are especially important for the end-user. With an effective guiding interface, the atmosphere, identity and emotion of a space become all the more affable for those in its environs. These attributes have been injected into extensive projects L2M3 have undertaken across cultural and commercial institutions such as those for Vitra, Adidas, Mercedes Benz, Ruhr Museum, Frankfurter Kunstverein, Kreisssparkasse (KSK) Tübingen, Kunstmuseum Stuttgart, Amorepacific in South Korea and many more.

Sascha Lobe studied graphic design with Prof. Uwe Lohrer at Pforzheim University and founded L2M3 in 1999 with architect HG Merz. As of 2001, he has independently headed the studio as lead creative director. L2M3 has received more than 100 international awards in all areas of visual communication including the ADI design award, the Red Dot award and European Design Award. Lobe was appointed to the Alliance Graphique International (AGI) in 2009 and is a Professor of Typography at HfG Offenbach.

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