Taku Satoh

Graphic Designer

Appearing at Semi Permanent Auckland 2020

Taku Satoh was born in Tokyo, graduated from Tokyo University of the Arts, majoring in Design, in 1979. He completed his graduate studies at the same university in 1981. After initially working for Dentsu, Inc., he established TSDO Inc. in 1984. Starting with the product development of Nikka’s “Pure Malt”, he created well-known package designs for the top brands in Japanese market share such as Lotte’s “Xylitol” chewing gum series, Meiji’s “Oishii Gyunyu” milk and the graphic design for “PLEATS PLEASE ISSEY MIYAKE”. He conceived the logos for the 21st Century Museum of Contemporary Art, Kanazawa, the National Museum of Nature and Science in Tokyo and National High School Baseball Championship. He curated exhibitions such as “water”, “Jomonese Exhibition” and “Design Anatomy”. He has served as art director for the “Nihongo de Asobo” children’s program on NHK’s educational channel, overall supervisor of the “Design Ah!” children’s program on the same channel, and overall director of 21_21 DESIGN SIGHT.

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