Making the Semi Permanent 2018 titles
In the finale of a four-part series in collaboration with Dropbox, motion designer Joyce N. Ho breaks down the Semi Permanent 2018 title sequence scene-by-scene.
Act I: Pushing and Pulling
Hugely inspiring. When I think back to the work I was creating and wanted to create at Joyce’s age, it was far from this. Her foresight to see the completed piece whilst it was still just a fragile handful of ideas and to choose the collaborators she did is beyond her years.
Murray Bell, Curator, Semi Permanent
Nicolas Girard (Worship), Type Designer: From the start, we knew Joyce wanted to avoid using small white type since it’s become very common in title sequences. We also knew that the titles would be colourful and playful, which we haven’t done a lot in the past. But titles projects like this are always a good opportunity to experiment. Knowing that we wanted to create something completely custom and tailored, we began to experiment with a few character sets.
Act II: Friction
This particular section was inspired by mitosis or the scientific principle of cell division. I wanted to give the shot balance, so it represents the idea of that if you change one thing, there is cause-and-effect.
We landed on a custom set of glyphs, which could embody our DNA while letting other contributors shine. To juxtapose the organic imagery, we went for a more block/military style. The blockiness of the letters added impact and structure to the type, so even when paused mid-animation, it would look interesting.
Nicolas Girard, Worship
Act III: Release
Once we had our entire set of glyphs designed, the most challenging aspect was to navigate an ever-evolving edit. It was important to us that the type never overpowered the imagery. Getting the music early on was really helpful. It shaped how we wanted the type to move and progress. As the music crescendos, so do the letters in motion.
Nicolas Girard, Worshop
Looking back at it all, I’m so immensely proud of what we created together. It was a huge effort on everyone’s parts and this has truly been a creative and personally rewarding experience. To Murray and all the team at Semi Permanent, my collaborators, Matt Miller and Ways & Means, my mentors and friends & family, thank you so much for your support!